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A camera jib arm, with Holly/Bollywood credentials, is giving Hawke’s Bay film production company Indelible extended reach for businesses wanting to create high spec’ corporate videos or television advertising.

Walking into the Indelible Studios in Onekawa’s industrial area, it’s easy to see why the company is happy with their new home. A 300 sq/m studio equipped with an infinity cyclorama (in full height white or chromakey green) and a fleet of 3D capable editing suites make for a high tech, “big city” production environment.

Indelible directors Mark Radley, Dan Browne and Kelli Greene Caldwell chose Hawke’s Bay to set up their business, attracted by the good lifestyle, easy communication links and relatively inexpensive office space.

Originally from the UK, Radley was headhunted from Terence Conran’s design team to work for Sky Television at their headquarters in West London. The role encompassed all areas of broadcast design from channel branding to live 24 hour news design to directing commercials with global brands Gillette, Hyundai and Barclays Bank.

 Moving back to New Zealand with his wife and young family, Hawke’s Bay seemed the perfect fit for Indelible.

“I was amazed at the range of small, middle and large companies that are based here, some of which are global enterprises - it seemed to me that these companies could do with a serious film and video provider that could offer Auckland or Wellington production values, but based right here in the Bay.  

“I think they wanted that service but the thought of having to go out of town for it put people off, so we took the service to them.”

Joining forces with award winning filmmaker Dan Browne and American born producer and director Kelli Greene Caldwell, the Indelible team came to life. Now the business supports five employees, based out of the Onekawa offices and clients are coming to Hawke’s Bay to film advertisements.

“We currently have two television commercials in production with potentially another three about to start.

“We are working on five web videos for different clients - one is manufacturing a revolutionary quad bike roll-over safety device based out of Dargaville.”

The new camera jib arm, purchased from an Indian film company, has been used in the filming for November’s Westpac Hawke’s Bay Chamber of Commerce Business  Awards presentation.

The 5 metre arm with a remote 'hot' pan and tilt head will offer clients a fresh angle to filming  in the Bay.  

“Indelible believes in technology, we are constantly looking at the latest cameras so that we can offer our clients the best quality.  

“Our main camera is a Canon 5D, which was used to great effect in films like Slumdog Millionaire and Ironman 2.

“Last week we were shooting on a new Sony camera which has great slow motion capability at 400 frames per second.”

Radley says television advertising has come of age with clients reaping the awards of new technology.

“People often watch TV with their laptops, tablets and smartphones so the target audience are so much faster to respond to great deals they see on TV.

“Plus it means if you have a campaign that includes online advertising people are seeing your message on multiple devices at the same time meaning a higher retention”.